Fieldnoise is a small festival with a big sound and no money for billboards. It needed a campaign that worked on lamp posts, phone screens and wristbands.

We stretched the wordmark a little further on every poster. Eight weeks out it was calm. In the final week it barely fit the sheet.

Louder every week.

Tickets sold out eleven days early, and the stretched logo ended up on a flag in the middle of field two.